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When people think of therapy, they often picture themselves talking to a counselor while lying on a couch in an office. While this type of talk therapy can be effective, some people prefer other methods. EMDR therapy in Troon, AZ, is an option for those dealing with trauma, anxiety, depression, and other issues. Though different from traditional modalities, many patients reshape their lives and reclaim their well-being with the help of EMDR therapist Christy Maxey. If you have difficulty expressing your thoughts and feelings verbally, EMDR therapy could be a helpful alternative.
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Healing That Helps You Get Unstuck

Every person grows and learns in different ways. To that point, every counselor or guide has their own techniques and exercises to help clients. Not every method is effective for everyone, but with the right guidance, you can defeat your inner demons and recapture your life. That's where Christy Maxey thrives.
Christy is a trauma EMDR coach dedicated to empowering people with the knowledge of true self-love. She aims to help men and women overcome negative self-talk and patterns and finally live the fulfilling life they deserve. Christy has a special focus on supporting women who experience anxiety, depression, lack of self-trust, people-pleasing, and feelings of inadequacy. Additionally, she's an expert in helping men who are navigating anger, stress, and relationship challenges.

If you have received help from therapists and life coaches in the past but find yourself falling back into the same patterns as before, know that you're not alone. The simple truth could be that whatever problem you were trying to face was left unresolved.
Essentially, you cut the top of the weed, but you didn't pull out the entire root. In a sense, you put a band-aid on a serious wound when you needed more comprehensive, specialized treatment. Unlike many life coaches, Christy Maxey aims to solve the root cause of your mental and physical symptoms. By addressing the cause of your issues, you can reclaim your life and move forward without the baggage you've carried for so long. Take it from us - it's an incredible feeling!
Some of the most common problems that Christy helps solve for patients include:
- Difficulty Dealing with the Emotional Content at the Center of Their Problems
- A Lack of Resistance to and Awareness of "What Is"
- Fear and Uncertainty About Making Changes
- Fear of Getting Compassionate Help and Guidance
- Believing False Narratives Associated with Past Traumas and Experiences
What is EMDR Therapy in Troon, AZ?

EMDR, which stands for Eye Movement Desensitization and Reprocessing, is a technique that assists people in recovering from the effects of distressing life experiences, such as emotional distress and symptoms.
Created by psychologist Dr. Francine Shapiro in 1987 as a treatment method for post-traumatic stress disorder, EMDR is an evidence-based treatment approach that provides both trauma-informed treatment and treatment protocol. Unlike traditional talk therapy, EMDR employs bilateral stimulation to replicate the Rapid Eye Movement (REM) phase of sleep. In fact, EMDR treatments have shown that the mind can heal from psychological trauma faster than traditional talk therapy.
Traumatic events often lead to negative beliefs and emotions, such as shame, anger, and sadness. EMDR enables your brain to reprocess such events, promoting healing, well-being, and positivity in patients.
If you're wondering whether or not EMDR treatment from Christy Maxey might be a good choice for you and your family, ask yourself these questions:
- Do You Feel Stuck in Your Life?
- Do You Find Yourself Stuck Feeling the Same Types of Fear, Sadness, or Anxiety?
- Have You Grown Accustomed to a Negative Inner Critic?
- Do You Feel Stuck with Feelings of Shame from Past Mistakes or Traumas?
- Are You Always Repeating the Same Patterns in Relationships? Too Nice, Too Accepting, Avoidant, Easy to Get Triggered, Etc.?
- Is Your Brain Full of Self-Doubt and Harmful Self-Talk?


How Does EMDR Therapy Work?

Once it's agreed that EMDR therapy is suitable for you, your initial sessions involve discussing your goals and enhancing your ability to cope with stress. In the following phases of EMDR therapy, you concentrate on a specific event or focus on a negative image, belief, emotion, or bodily sensation related to the event. You then focus on a positive belief indicating that the issue has been resolved.
While you're focused on the upsetting event, Christy begins sets of side-to-side eye movements, sounds, or taps. After each set, you are guided to observe what comes to mind. Shifts in insight or changes in images, feelings, or beliefs about the event may occur. It should be noted that you can stop therapy at any moment if necessary. The sets of eye movements, sounds, or taps will be repeated until distress caused by the event decreases. EMDR therapy can be used as a standalone treatment or in conjunction with other forms of therapy offered through the Maxx Method.
To help paint you a picture of how EMDR therapy works, think of it like a cast for a broken bone. Unlike other forms of therapy, however, EMDR can be more uncomfortable than traditional treatments. It's important to be ready for possible emotional exhaustion afterward. To cope, you can create a relaxing playlist and plan some activities to unwind. Once the sessions are finished, take some time to recharge and decompress.
Who Should Use EMDR Therapy in Troon, AZ?

EMDR therapy is something anyone can benefit from. It's not only reserved for people with extreme experiences or traumas. Even mild cases of anxiety and depression can be treated by a trained EMDR coach like Christy Maxey. When you remember something that reminds you of a bad experience, your body might react like it's in danger, even if it's not. This is a normal reaction, but if it keeps happening, it can make you feel really stressed out. With EMDR, you can heal and learn new ways to cope without having to talk about exactly what happened. This can help you feel better and live your life without over-worrying and ruminating on negativity.
If you're one of the many people who have experienced lackluster results from one or more EMDR sessions, it's crucial that you do not give up hope. In fact, many men and women come to Christy Maxey having had poor EMDR experiences. Thankfully, they soon realize how impactful and fulfilling the therapy can be for trauma. That's especially true when combined with other therapies like Inner Child Healing and Guided Visualization. Of course, EMDR therapy in Troon, AZ, isn't the best choice for every patient - after all, every person is different and responds to therapies in different ways.
To truly discover if EMDR therapy is the right choice for your mind and body, contact Christy ASAP to schedule your initial consultation. That way, you and Christy can get to know each other better and discover the best ways to promote long-term healing and well-being. With that said, patients choose EMDR treatments for many reasons. Some of the most common reasons for using EMDR therapy include the following:
- Panic Attacks and Anxiety
- PTSD (Post Traumatic Stress Syndrome)
- Eating Disorders like Bulimia, Anorexia, and More
- Trauma from Abuse and Violence
- Abusive or Violent Relationships
- Rest and Sleep Problems
- Social Anxiety
- Depression
- Childhood Trauma and Abuse
- Anger and Sadness
- Fear of Speaking in Public
- Betrayal and Grief

The Life-Changing Benefits of EMDR Therapy

Though EMDR therapy is more popular than ever, many people are still unaware of its benefits and how life-changing the therapy can be for people who are stuck. If that sounds like you, keep these benefits in mind as you continue to research this amazing therapy choice.

Triumph Over Trauma
Recovering from a traumatic experience can be extremely challenging, but EMDR therapy can provide a solution. Trauma can create triggers that make you feel like you're experiencing the event all over again. EMDR can help reorganize the thoughts, feelings, and experiences associated with the trauma so that you no longer feel controlled by it. While the effects of trauma may never completely disappear, EMDR can significantly reduce its impact on your life and enable you to live in the present without constantly reliving the past.

Enhance Your Mental Fortitude
Achieving personal growth involves accepting one's identity, building self-esteem, and understanding the internal narratives that shape our daily experiences. EMDR and guided therapeutic processing can help create a peaceful, efficient, and confident setting for individuals to accept their past and move forward. This therapeutic process empowers individuals, providing them with the strength and courage to confront any obstacle that impedes their well-being.

Reshape Your Life
During EMDR therapy sessions, traumatic events are broken down, enabling patients to gain a different perspective on negative events. This altered view can be as life-changing as the traumatic event itself, giving individuals greater control over how they adapt to the effects of trauma.

Overcome Circular Thinking
If you struggle with circular thinking patterns related to anxiety disorders, phobias, or generalized anxiety, EMDR therapy may be helpful. EMDR can assist you in overcoming these thought spirals by teaching you how to deal with your fears and worries without becoming overwhelmed by anxiety.

Understanding the Phases of EMDR Therapy in Troon, AZ

According to the EMDR Institute, there are eight phases in traditional EMDR treatment:
The EMDR Institute has identified eight phases of EMDR therapy. These are:
- History and Treatment Planning
- Preparation
- Assessment
- Desensitization
- Installation
- Body scan
- Closure
- Reevaluation

History and Treatment Planning
During the initial stage of Eye Movement Desensitization and Reprocessing (EMDR) therapy, Christy will conduct a comprehensive evaluation of your medical and emotional history and create a treatment plan. This stage involves discussing the particular issue that led you to seek therapy. You'll also identify behaviors and symptoms associated with the issues you're facing. Based on this information, Christy will develop a personalized treatment plan that outlines the goals to be addressed using EMDR therapy in Troon, AZ:
- The Traumas or Events Causing Issues
- Present-Day Problems and Traumas Causing Distress
- Healthy Behaviors and Skills Needed for Long-Term Well-Being

Preparation
During this phase, Christy will explain the theory of EMDR, how it is applied, and what you can expect during and after treatment. Christy will then teach you several techniques for relaxation so that you have the tools to calm down in the event of emotional disturbance.
One of the biggest goals of this first phase is to establish trust between you and your EMDR coach. While you don't have to go into great detail about disturbing memories, if you don't trust your therapist, you may not accurately report what is felt and what changes you are or aren't experiencing. If your goal is to please the therapist and say you feel better when you really aren't, no therapy in the world will resolve your trauma.

Assessment
In this phase, you will be prompted to access each target in a controlled manner so it can be effectively processed. Processing does not mean talking about it. From there, Christy identifies different parts of the target to be processed. The first step is for you to select a specific image or mental picture from the target event (identified during Phase One) that best represents the memory.
You then choose a positive statement that you would like to believe. The statement should have an internal sense of control, such as "I am valuable/lovable/a good person/in control" or "I can achieve success." In some cases, when the primary emotion is fear, such as after a natural disaster, the negative thought could be "I am in danger," and the positive thought could be "I am safe now." "I am in danger" is considered a negative thought because fear is no longer necessary, but it is still present in the nervous system. The positive thought should reflect what is appropriate in the present moment.
During this phase, you will also identify negative emotions like anger or fear and physical sensations that you associate with trauma.

Desensitization
This phase of EMDR therapy in Troon, AZ, hones in on the disturbing sensations and emotions associated with your trauma and the ways that you respond to it. In doing so, patients often resolve similar events as well. The goal of this phase is to use sounds, taps, or eye movements with shifting focus until your subjective disturbance levels are lowered.

Installation
The goal here is to concentrate on the positive belief that you have identified to replace your negative belief(s). For example, you may have suffered child abuse in your younger years and hold the negative belief that you are powerless. Christy will help strengthen and install positive cognitions that reinforce the fact that you are in control, not the negative thoughts and emotions keeping you stuck.

Body Scan
Research into EMDR sessions indicates that physical responses to unresolved thoughts are common. After your positive cognition is fortified and installed, Christy will ask that you bring the original target event to the forefront of your mind. If she notices any additional body tension, those physical sensations are reprocessed. If you do not have any body tension or symptoms present when your original target event is brought up, your EMDR session is considered successful.

Closure
Typical EMDR sessions end with closure and a debriefing on what you can expect between your current and subsequent EMDR sessions. If necessary, Christy will provide calming techniques that you can use outside of therapy. This part of the EMDR process ensures that you leave Christy's office feeling better than you did at the beginning of the session.

Reevaluation
This phase gives Christy insight into any other treatment plans that may be necessary for your healing and well-being. Like any type of sound therapy, reevaluation is critical in determining the success of your EMDR treatment over a period of time.
Reshape Your Life with EMDR Therapy from Christy Maxey

Regardless of the events and trauma keeping you stuck, EMDR might be a viable solution for reclaiming your life. Christy Maxey provides patients with the safe space needed to do so. If you're ready to let go of past or present traumas and reclaim your love of life, EMDR therapy could be the first step on your healing journey. Contact our office today to learn more about the Maxx Method, EMDR therapy in Troon, AZ, EMDR online, and how Christy Maxey can help you defeat the inner demons holding you back.
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Latest News in Troon, AZ
Grass Clippings selects Troon to help execute Rolling Hills Golf Course overhaul
Golf Course Industry staffhttps://www.golfcourseindustry.com/news/grass-clippings-golf-renovations-arizona-troon/
Grass Clippings, a Phoenix-based modern golf brand founded in 2018, has engaged Troon to help execute a $15 million plan to renovate and enhance the current Rolling Hills Golf Course in Tempe, Ariz. As part of the agreement, Troon will manage the golf and hospitality operations at the new “Grass Clippings at Rolling Hills” golf and entertainment venue, the flagship location for Grass Clippings’ vision.Scottsdale-based Casa Verde Golf, a Troon Company, is working alongside golf course architects Jackson Kahn Design an...
Grass Clippings, a Phoenix-based modern golf brand founded in 2018, has engaged Troon to help execute a $15 million plan to renovate and enhance the current Rolling Hills Golf Course in Tempe, Ariz. As part of the agreement, Troon will manage the golf and hospitality operations at the new “Grass Clippings at Rolling Hills” golf and entertainment venue, the flagship location for Grass Clippings’ vision.
Scottsdale-based Casa Verde Golf, a Troon Company, is working alongside golf course architects Jackson Kahn Design and Grass Clippings’ director of agronomy Scott Hebert, formerly of TPC Scottsdale, on the golf course renovation work, which began this week. Initial enhancements will include an expanded putting green, installation of modern LED lighting on the 18-hole executive-length golf course and on the practice range, as well as a new state-of-the-art irrigation system to improve turf quality. New tee boxes will also be added to allow the course to be played from various lengths and angles, including a par-3 only option.
In March 2023, Grass Clippings agreed to a 30-year partnership with the City of Tempe to renovate and revitalize the city-owned golf course located two miles from Arizona State University’s Tempe campus. Grass Clippings’ property lease began on July 1 with Troon assuming management of daily operations that same day. Over the next 17 months, Grass Clippings and Troon will work together to transform the property, adding full-course lighting for night play, a lighted practice range, an activity lawn and video display, a hilltop bar, a patio bar and clubhouse, and an entertainment venue. To allow the property to remain open during construction, projects will be executed in phases with full completion targeted for fall 2024.
“Grass Clippings is inspired to work with such an experienced group of golf, food and beverage operators,” Grass Clippings CEO Jake Hoselton said. “The partnership allows our core Grass Clippings team to focus on community building, events and making Grass Clippings the greatest executive golf course in the country.”
The new Grass Clippings at Rolling Hills will offer competitions, community, skins games, night golf, incredible food, concert venues, weekly live music, markets, and events. Additionally, the Grass Clippings team will implement junior golf programming that will extend access to a much more diverse community.
“We’re thrilled to be working with the team from Grass Clippings to help bring new life and vibrant energy to Rolling Hills,” Troon vice president of operations Tony Marino said. “The mix of real golf, live music and entertainment, and delicious food and beverage all set against the backdrop of the Papago Buttes is an exciting project to be a part of.”
Originally designed by Milton Coggins, Rolling Hills features elevation change, desert landscape and cheetahs on the third hole as the course neighbors the Phoenix Zoo. Once lighting is installed, the course will be open until midnight, allowing golfers to escape Phoenix’s intense sun and heat.
Troon launches 2023 Troon Card program
The First Call Golfhttps://www.firstcallgolf.com/industry-news/release/2022-10-03/troon-launches-2023-troon-card-program
Proceeds from October Troon Card sales to assist with Hurricane Ian relief effortsScottsdale, Ariz. (October 3, 2022) – Troon®, the leader in providing golf and club-related leisure and hospitality services, has launched its 2023 Troon Card frequent player program with more than 150 Troon-affiliated courses participating. Troon Cards are now on sale at www.TroonCard.com and can be used November 1, 2022 through December...
Proceeds from October Troon Card sales to assist with Hurricane Ian relief efforts
Scottsdale, Ariz. (October 3, 2022) – Troon®, the leader in providing golf and club-related leisure and hospitality services, has launched its 2023 Troon Card frequent player program with more than 150 Troon-affiliated courses participating. Troon Cards are now on sale at www.TroonCard.com and can be used November 1, 2022 through December 31, 2023, providing Cardholders with preferred rates of up to 50 percent off the standard rate at participating Troon-managed and brand-affiliated courses. Troon Cards are available as a TwoSome Card (for two golfers to play and save), or a FourSome Card (for four golfers to enjoy preferred pricing), and are offered for specific states and regions of the country. A portion of the proceeds for every Troon Card sold in the month of October will be donated to the American Red Cross in support of Hurricane Ian relief efforts.
The popular and specially priced Patriot Troon Card has returned in 2023 as a way of honoring and thanking first responders as well as active duty, veterans, reserve and U.S. military retirees. The Inspire Troon Card also returns in 2023 and is for healthcare professionals and teachers. Both the Patriot and Inspire Troon Card offer the same incredible benefits as a National Troon TwoSome Card, including up to 50 percent off the standard rate for the Cardholder and a guest at ALL participating Troon-managed and brand-affiliated courses around the world. A portion of all proceeds from Patriot and Inspire Troon Card sales will be donated to charitable organizations that support military (Folds of Honor Foundation), first responders (Stephen Siller Tunnel to Towers Foundation), healthcare professionals (Direct Relief) and teachers (Donors Choose). Those interested in purchasing a Patriot Troon Card or an Inspire Troon Card will be required to register (free of charge) through the Sheer ID employment verification program.
The golf industry’s leading frequent player program is in its 25th year and has grown to include more than 150 Troon-affiliated courses worldwide. State and region-specific Troon Cards available in 2023 include: Arizona, Florida, Georgia, Hawaii, Kansas/Missouri, New York, Midwest U.S., Northeast U.S., Southeast U.S., and West Coast U.S. In addition, the National Troon Card offers Cardholders preferred rates at all participating Troon facilities, including properties across the continental United States, Hawaii, and international facilities. Plus, some state-specific cards also include “bonus states” so Cardholders can tee it up in neighboring states. All Troon Cards offer Troon Card rates at Troon’s international locations.
Troon Cardholders can reserve tee times within three days of their desired date of play and enjoy up to 50 percent off golf fees. For those who cannot wait until three days out to book their tee time, with Troon Card’s Best Rate Guarantee, Troon Cardholders can book any online rate four-plus days in advance and still receive 15 percent off their golf fees at check in. The benefits of being a Troon Cardholder go beyond savings on golf. Troon Cardholders can improve their golf games by participating in complimentary clinics, play more golf with exclusive replay rates and explore the world of Troon with customized experience packages. Troon Cardholders can treat their friends, and themselves, to “2 for 1” golf offers and can celebrate their birthday in style with “birthday round” discounts. A new benefit added for 2023 affords Troon Cardholders special Avis Rental Car discounts of up to 35 percent off.
Additional Troon Card benefits include the Troon Card Facebook Group and special offers exclusively to Cardholders, 10 percent off merchandise at participating golf shops and golf course restaurants, Troon Card E-News with monthly special offers and the ability to book tee times online at www.TroonCardTeeTimes.com.
2023 Troon Cards are valid November 1, 2022 through December 31, 2023 with “early bird” pricing available through December 9, 2022. To view the entire list of participating courses, see Troon Card rates or to purchase a Troon Card online, go towww.TroonCard.com or visit any participating facility.
About TroonHeadquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 750-plus locations, including 725-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports,CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit www.Troon.com.
Make it a Suite Summer at Four Seasons Resort Scottsdale at Troon North With Special Rates, New Spa Treatments & More
Christina Silvestrihttps://www.arizonafoothillsmagazine.com/resorts/summer-escapes/make-it-a-suite-summer-at-four-seasons-resort-scottsdale-at-troon-north-with-special-rates-new-spa-treatments-more
Are you dreaming of the ultimate summer vacation? Look no further than Four Seasons Resort Scottsdale at Troon North.New for summer 2023, the resort’s family-friendly Suite Summer Splash package offers spacious suite accommodations, complimentary ice cream treats, a cabana for l...
Are you dreaming of the ultimate summer vacation? Look no further than Four Seasons Resort Scottsdale at Troon North.
New for summer 2023, the resort’s family-friendly Suite Summer Splash package offers spacious suite accommodations, complimentary ice cream treats, a cabana for lounging poolside and complimentary overnight valet parking. Plus, children will love the complimentary Kids For All Seasons program, which features a rotating variety of activities daily from 9 a.m. to 5 p.m. Families can also enjoy “Dive-In” movies at the pool that run throughout the summer. Kids ages 4 and under always eat free, and the youngest travelers will even receive a special age-specific welcome amenity.
With the resort’s prime location on 40 acres adjacent to the iconic Pinnacle Peak Park, start your day with a revitalizing morning hike and breathtaking views of the high Sonoran Desert and city below, while some of the best shopping, dining and entertainment in Scottsdale are just minutes away.
“Four Seasons offers the perfect summer getaway for travellers of all ages,” says Four Seasons Scottsdale General Manager Kelley Moreton. “Guests can choose how to spend their days, whether enjoying time poolside, relaxing in the Spa or using Four Seasons as a basecamp for family adventures such as hiking, stargazing and exploration.”
During the day, relax at the pool in one of the luxurious cabanas, enjoy smoothie samples and fruit kebabs, or take in the scenic views of the desert and Valley below. You can also take part in a complimentary weekly stargazing activity led by a professional astronomer or have a leisurely weekend breakfast at Proof, an American Canteen. The restaurant also features live music and the popular “Smokehouse Series,” which highlights Proof’s specialty bourbon and barrel-aged cocktails.
Four Seasons Scottsdale guests always enjoy priority privileges at two of Arizona’s finest Troon golf courses, including The Monument, a 7,039-yard, par-72 course designed by legendary golfer Tom Weiskopf and architect Jay Morrish with inspiring desert vistas, as well as The Pinnacle, a 7,009-yard, par-71 course that boasts unbeatable scenery of saguaro cacti and mountain peaks.
Head on over to Onyx Bar & Lounge for happy hour to soak in stunning sunset views on Friday and Saturday evenings, where adults can also indulge in seasonal complimentary beer and wine tastings, as well as margarita demonstrations. After happy hour, savor delicious Spanish steakhouse cuisine for dinner at the resort’s signature restaurant, Talavera, with seasonal tasting menus offered on a rotating basis.
Lastly, don’t forget to recharge and relax at The Spa at Four Seasons Resort Scottsdale. This summer, The Spa is offering two specialty facials with 111SKIN, making it the first spa in Arizona to introduce this results-driven line of skincare. The Celestial Black Diamond Non-Surgical Lift Facial delivers a comprehensive anti-aging facial to encourage a youthful, sculpted and visibly firmer appearance. Alternatively, the Cryotherapy Energizing Facial uses cooled, purified air for a revitalizing, energizing effect to reduce puffiness while detoxifying and brightening the skin.
Even more, Arizona residents can also enjoy special weekday rates starting at $365* per night, while guest room rates for non-residents start at $465** per night from June 1 to August 31, 2023 to make it a summer to remember for the whole family.
Are you ready to make this summer unforgettable? Book your summer stay at Four Seasons Resort Scottsdale today by calling 480-513-5039 or booking online.
Photos courtesy Four Seasons Resort Scottsdale at Troon North
*All rates are based on a per night, per room basis and are subject to availability. Arizona residents must show proof of residency to receive local rate.
**All rates are based on a per night, per room basis and are subject to availability.
Troon to acquire Invited's club-management division as part of strategic partnership
Jason Luskhttps://golfweek.usatoday.com/lists/troon-acquire-invited-club-management-division-strategic-partnership/
Troon and Invited, two of the world’s largest golf course operators, announced Saturday a strategic partnership in which Troon will acquire the management or consulting contracts of 18 clubs previously under Invited’s umbrella.The Dallas-based Invited, which rebranded from the name ClubCorp last year, owns and operates more than 200 clubs and has more than 400,000 members. That doesn’t change.It’s Invited’s Management Services business, which served as a third-party operator and consultant for the ...
Troon and Invited, two of the world’s largest golf course operators, announced Saturday a strategic partnership in which Troon will acquire the management or consulting contracts of 18 clubs previously under Invited’s umbrella.
The Dallas-based Invited, which rebranded from the name ClubCorp last year, owns and operates more than 200 clubs and has more than 400,000 members. That doesn’t change.
It’s Invited’s Management Services business, which served as a third-party operator and consultant for the 18 clubs included in the deal, that switches hands to Troon. The Scottsdale, Arizona-based Troon specializes in third-party club management and hospitality, with more than 760 18-hole equivalent courses around the world under its banner.
Terms of the acquisition were not disclosed. Among these managed clubs is PGA National Resort in Florida – Invited managed the PGA National Members Club, the private country club element at PGA National Resort, longtime home to a PGA Tour event.
As part of the deal, Invited and Troon will introduce a program that allows Invited members to play participating Troon-managed resort and daily fee courses as well as Invited’s portfolio of more than 150 clubs and 200 courses. Members of the former Invited Club Management facilities will continue to enjoy Invited’s XLife benefits, playing a network of hundreds of private clubs and renowned resorts.
The management teams and all employees of the clubs to be managed by Troon will retain their roles in the new arrangement, the companies said in a media release announcing the news. Invited senior vice president Seth Churi and regional vice president Peter Faraone will move to similar positions within Troon, continuing to support operations at the 18 clubs with the backing of Troon’s resources.
“We are excited to welcome these outstanding clubs, their members, management teams and associates to the Troon family,” Troon president and CEO Tim Schantz said in the media release. “We have long respected Invited’s contributions to our industry. This relationship creates new opportunities for each organization and perfectly aligns with our respective missions and focus.”
Troon and Invited said in the media release they have planned additional collaboration to leverage their mutual expertise.
“We are thrilled to embark on this historic relationship with Troon. By working together and pooling together our strengths, we can become even more dynamic in providing resources and infrastructure to our members and clubs,” David Pillsbury, CEO of Invited and the former president of the PGA Tour’s TPC network of clubs, said in the media release.
In 2017, Invited was purchased and taken private by Apollo Global Management in a deal valued at $2.2 billion. TPG Capital is a major investor in Troon. Each company also has PGA Tour golfers involved, with Jordan Spieth as an investor and ambassador for Invited, while Rory McIlroy is an investor in Troon.
Troon has not shied away from large acquisitions in the past 16 years, having purchased 13 companies since 2007.
The full media release is posted below, including the names of the clubs involved:
DALLAS and SCOTTSDALE (July 5, 2023) – Today, officials at Invited and Troon, two leaders in the golf and club hospitality industry, announced a landmark strategic relationship designed to help shape the future of membership hospitality and growth across both organizations in the years ahead.
Invited, a leading owner and operator of private clubs, and Troon, a leading global third-party operator of private clubs, are collaborating in a way that blends the strengths of each company, ultimately resulting in benefits and improvements for the members and guests of each organization’s owned and managed clubs.
Troon will acquire Invited’s Management Services business with 18 managed and consulting-services agreements moving to Troon’s world-class managed club portfolio. This strategic move promises to drive enhanced services across all Troon-managed properties. For Invited, the move allows the company to laser focus on growing its industry-leading portfolio of owned and operated golf, business, and sports clubs.
With this alliance, Invited and Troon will introduce a program that allows Invited members to play participating Troon-managed resort and daily fee courses, the perfect complement to Invited’s portfolio of more than 150 clubs and 200 courses. Members of the former Invited Club Management facilities will continue to enjoy Invited’s XLife benefits, playing a network of hundreds of private clubs and renowned resorts.
As part of the Troon/Invited agreement, management teams and all employees at the facilities will remain in their current roles, now supported with additional Troon resources, services, and programs. In addition, Invited Senior Vice President Seth Churi and Regional Vice President Peter Faraone will move to similar positions within Troon, continuing to support the operations at the 18 facilities with the backing of Troon’s resources.
Management and/or consulting agreements acquired by Troon include a mix of private clubs, resorts and athletic clubs, including (but not limited to):
“We are excited to welcome these outstanding clubs, their members, management teams and associates to the Troon family,” stated Troon President and CEO Tim Schantz. “We have long respected Invited’s contributions to our industry. This relationship creates new opportunities for each organization and perfectly aligns with our respective missions and focus.”
Beyond these promising developments, Invited and Troon have pledged to execute additional collaboration between their respective businesses. By leveraging their mutual expertise, they are well positioned to unearth new opportunities, and offer unrivaled services to their clientele.
“We are thrilled to embark on this historic relationship with Troon. By working together and pooling together our strengths, we can become even more dynamic in providing resources and infrastructure to our members and clubs,” said David Pillsbury, CEO of Invited. “Seth Churi and Peter Faraone are two well-respected, talented and extremely knowledgeable leaders in Club Management and will join a dedicated flagship team at Troon. By combining Invited’s unparalleled club offerings with Troon’s extensive portfolio, we are creating an unprecedented opportunity for our members to explore new and exciting experiences around the globe. This collaboration further solidifies our, and Troon’s, commitment to delivering unparalleled value to our members.”
About Invited (formerly ClubCorp) Since its founding in 1957, Dallas-based Invited has operated with the mission of Building Relationships and Enriching Lives®. A leading owner-operator of private golf and country clubs, city, and stadium clubs in North America, Invited is relentless in its pursuit of providing extraordinary experiences, meaningful connections, shared passions, and memorable moments for its more than 400,000 members. The company’s mission is supported by 20,000 peak-season employees and a portfolio of 200 owned or operated golf and country clubs, city clubs, sports clubs, stadium clubs in 29 states, and seven BigShots Golf locations. Invited creates communities and a lifestyle through its championship golf courses, workspaces, handcrafted cuisine, resort-style pools, tennis and pickleball facilities, golf lounges, fitness centers, and pioneering programming.
In addition to Canyon Creek, other marquee Invited properties include Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (Houston, Texas); and The Metropolitan Club (Chicago, Illinois).
About Troon
Headquartered in Scottsdale, Ariz., Troon is a leading golf and golf-related hospitality management company providing services at 770-plus locations, including 760-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management, and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses, and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, and ICON Management. For additional news and information, visit www.Troon.com.
BRAEMAR HOTELS & RESORTS ANNOUNCES AGREEMENT TO ACQUIRE FOUR SEASONS RESORT SCOTTSDALE AT TROON NORTH
Braemar Hotels & Resorts Inc.https://www.prnewswire.com/news-releases/braemar-hotels--resorts-announces-agreement-to-acquire-four-seasons-resort-scottsdale-at-troon-north-301664479.html
Acquisition Highlights:DALLAS, Nov. 1, 2022 /PRNewswire/ -- Braemar Hotels & Resorts Inc. (NYSE: BHR) ("Braemar" or the "Company") today announced it has entered into a definitive agreement to acquire the 210-room Four Seasons Resort Scottsdale at Troon North (the "...
Acquisition Highlights:
DALLAS, Nov. 1, 2022 /PRNewswire/ -- Braemar Hotels & Resorts Inc. (NYSE: BHR) ("Braemar" or the "Company") today announced it has entered into a definitive agreement to acquire the 210-room Four Seasons Resort Scottsdale at Troon North (the "Property"). The acquisition is expected to close in the fourth quarter, subject to certain customary closing conditions. Because the acquisition is subject to certain customary closing conditions, the Company can give no assurance that the transaction will be consummated by such date or at all.
"The acquisition of the Four Seasons Resort Scottsdale is an exciting opportunity for us to acquire a timeless, luxury resort ideally located in picturesque North Scottsdale," said Richard J. Stockton, Braemar's President and Chief Executive Officer. "This exquisite Property fits perfectly with our strategy of owning high RevPAR luxury hotels and resorts and further diversifies our portfolio."
Located on East Crescent Moon Drive in Scottsdale, Arizona, the idyllic Property is set on 37 acres featuring adobe-inspired rooms situated among saguaro cacti, dramatic valleys, and views of the iconic Pinnacle Peak. Amenities include locally inspired spa treatments at the 9,000 sq. ft. spa, a bi-level pool and authentic Southwest cuisine. The Property also offers guests opportunities for outdoor adventure, including close shuttle access to two world-class golf courses, four pickleball and two tennis courts, as well as the opportunities to hike, bike or rock climb surrounding hills. In addition to the amenities of the self-contained Property, the resort benefits from its close proximity to the city of Scottsdale, known for its shopping boutiques, award winning restaurants, Old West history, Native American art, and being among the world's finest golf destinations.
Four Seasons Resort Scottsdale at Troon North was opened in 1999 and has benefited from $20.7 million ($98,700 per key) of capital improvements since 2016. This included the renovation of all guest rooms, indoor meeting space, lobby, and food and beverage outlets. It has 210 luxurious and spacious guest rooms, including 22 suites that average 1,214 sq. ft. in size, all boasting private patios or balconies overlooking the colorful desert landscapes. Guests have multiple dining options including indulging at the 100-seat Talavera steakhouse, sampling American homestyle fare at 180-seat Proof cantina, enjoying desert and pool views at the 55-seat Saguaro Blossom poolside restaurant, or enjoying handcrafted cocktails at the 100-seat Onyx Bar and Lounge. The Property also boasts 35,900 square feet of total indoor and landscaped outdoor event space including three ballrooms and a variety of private meeting rooms including two dedicated boardrooms.
Four Seasons Resort Scottsdale at Troon North has been the recipient of the following awards:
The total consideration for the acquisition is $267.8 million ($1.28 million per key). The acquisition is expected to be funded with existing cash on hand. No common equity will be issued to fund the acquisition. Of the total consideration, $250 million is allocated to the existing resort and represents a capitalization rate of 5.7% on hotel net operating income of $14.2 million and a 15.2x hotel EBITDA multiple, based on unaudited operating financial data provided by the sellers and forecasted financial results for 2022. The Company expects to realize a stabilized yield of approximately 8.0% on its investment in the next three to five years. On a trailing 12-month basis as of August 30, 2022, the Property achieved RevPAR of $423.20, with 48.5% occupancy and an average daily rate (ADR) of $873.24, according to unaudited operating financial data provided by the seller.
Braemar Hotels & Resorts is a real estate investment trust (REIT) focused on investing in luxury hotels and resorts.
Braemar Hotels & Resorts Inc. | ||
Four Seasons Resort Scottsdale at Troon North | ||
Reconciliation of Hotel Net Income to Hotel EBITDA and Hotel Net Operating Income | ||
(Unaudited, in millions) | ||
12 Months Ending | ||
December 31, 2022 | ||
Net income (loss) | $ 4.0 | |
Interest expense | 4.3 | |
Depreciation and amortization | 8.2 | |
Hotel EBITDA | $ 16.5 | |
Capital reserve | (2.3) | |
Hotel Net Operating Income | $ 14.2 | |
__________All information in this table is based upon unaudited forecasted operating financial data for the twelve-month period ending December 31, 2022. This data has not been audited or reviewed by the Company's independent registered public accounting firm. The financial information presented could change. |
EBITDA is defined as net income (loss), computed in accordance with generally accepted accounting principles ("GAAP"), before interest, taxes, depreciation, and amortization. Hotel EBITDA multiple is defined as the purchase price divided by the trailing 12-month EBITDA. A capitalization rate is determined by dividing the property's annual net operating income by the purchase price. Net operating income is the property's hotel EBITDA minus a capital expense reserve of either 4% or 5% of gross revenues.
Certain statements and assumptions in this press release contain or are based upon "forward-looking" information and are being made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include, among others, statements about the Company's strategy and future plans. These forward-looking statements are subject to risks and uncertainties. When we use the words "will likely result," "may," "anticipate," "estimate," "should," "expect," "believe," "intend," or similar expressions, we intend to identify forward-looking statements. Such statements are subject to numerous assumptions and uncertainties, many of which are outside Braemar's control.
These forward-looking statements are subject to known and unknown risks and uncertainties, which could cause actual results to differ materially from those anticipated, including, without limitation: our ability to complete the proposed transaction on the terms or timeline currently contemplated or at all, the impact of COVID-19, and the rate of adoption and efficacy of vaccines to prevent COVID-19, on our business and investment strategy; our ability to repay, refinance or restructure our debt and the debt of certain of our subsidiaries; anticipated or expected purchases or sales of assets; our projected operating results; completion of any pending transactions; risks associated with our ability to effectuate our dividend policy, including factors such as operating results and the economic outlook influencing our board's decision whether to pay further dividends at levels previously disclosed or to use available cash to pay dividends; our understanding of our competition; market trends; projected capital expenditures; the impact of technology on our operations and business; general volatility of the capital markets and the market price of our common stock and preferred stock; availability, terms and deployment of capital; availability of qualified personnel; changes in our industry and the markets in which we operate, interest rates or the general economy; and the degree and nature of our competition. These and other risk factors are more fully discussed in Braemar's filings with the Securities and Exchange Commission.
The forward-looking statements included in this press release are only made as of the date of this press release. Such forward-looking statements are based on our beliefs, assumptions, and expectations of our future performance taking into account all information currently known to us. These beliefs, assumptions, and expectations can change as a result of many potential events or factors, not all of which are known to us. If a change occurs, our business, financial condition, liquidity, results of operations, plans, and other objectives may vary materially from those expressed in our forward-looking statements. You should carefully consider this risk when you make an investment decision concerning our securities. Investors should not place undue reliance on these forward-looking statements. The Company can give no assurance that these forward-looking statements will be attained or that any deviation will not occur. We are not obligated to publicly update or revise any forward-looking statements, whether as a result of new information, future events or circumstances, changes in expectations, or otherwise, except to the extent required by law.
SOURCE Braemar Hotels & Resorts Inc.
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