EMDR Therapy in Goodyear, AZ

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Healing That Helps You Get Unstuck

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Every person grows and learns in different ways. To that point, every counselor or guide has their own techniques and exercises to help clients. Not every method is effective for everyone, but with the right guidance, you can defeat your inner demons and recapture your life. That's where Christy Maxey thrives.

Christy is a trauma EMDR coach dedicated to empowering people with the knowledge of true self-love. She aims to help men and women overcome negative self-talk and patterns and finally live the fulfilling life they deserve. Christy has a special focus on supporting women who experience anxiety, depression, lack of self-trust, people-pleasing, and feelings of inadequacy. Additionally, she's an expert in helping men who are navigating anger, stress, and relationship challenges.

 EMDR Theraphy Goodyear, AZ

If you have received help from therapists and life coaches in the past but find yourself falling back into the same patterns as before, know that you're not alone. The simple truth could be that whatever problem you were trying to face was left unresolved.

Essentially, you cut the top of the weed, but you didn't pull out the entire root. In a sense, you put a band-aid on a serious wound when you needed more comprehensive, specialized treatment. Unlike many life coaches, Christy Maxey aims to solve the root cause of your mental and physical symptoms. By addressing the cause of your issues, you can reclaim your life and move forward without the baggage you've carried for so long. Take it from us - it's an incredible feeling!

Some of the most common problems that Christy helps solve for patients include:

  • Difficulty Dealing with the Emotional Content at the Center of Their Problems
  • A Lack of Resistance to and Awareness of "What Is"
  • Fear and Uncertainty About Making Changes
  • Fear of Getting Compassionate Help and Guidance
  • Believing False Narratives Associated with Past Traumas and Experiences

What is EMDR Therapy in Goodyear, AZ?

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EMDR, which stands for Eye Movement Desensitization and Reprocessing, is a technique that assists people in recovering from the effects of distressing life experiences, such as emotional distress and symptoms.

Created by psychologist Dr. Francine Shapiro in 1987 as a treatment method for post-traumatic stress disorder, EMDR is an evidence-based treatment approach that provides both trauma-informed treatment and treatment protocol. Unlike traditional talk therapy, EMDR employs bilateral stimulation to replicate the Rapid Eye Movement (REM) phase of sleep. In fact, EMDR treatments have shown that the mind can heal from psychological trauma faster than traditional talk therapy.

Traumatic events often lead to negative beliefs and emotions, such as shame, anger, and sadness. EMDR enables your brain to reprocess such events, promoting healing, well-being, and positivity in patients.

If you're wondering whether or not EMDR treatment from Christy Maxey might be a good choice for you and your family, ask yourself these questions:

  • Do You Feel Stuck in Your Life?
  • Do You Find Yourself Stuck Feeling the Same Types of Fear, Sadness, or Anxiety?
  • Have You Grown Accustomed to a Negative Inner Critic?
  • Do You Feel Stuck with Feelings of Shame from Past Mistakes or Traumas?
  • Are You Always Repeating the Same Patterns in Relationships? Too Nice, Too Accepting, Avoidant, Easy to Get Triggered, Etc.?
  • Is Your Brain Full of Self-Doubt and Harmful Self-Talk?
 Relationship Therapy Goodyear, AZ
 Inner Child Therapy Goodyear, AZ

How Does EMDR Therapy Work?

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Once it's agreed that EMDR therapy is suitable for you, your initial sessions involve discussing your goals and enhancing your ability to cope with stress. In the following phases of EMDR therapy, you concentrate on a specific event or focus on a negative image, belief, emotion, or bodily sensation related to the event. You then focus on a positive belief indicating that the issue has been resolved.

While you're focused on the upsetting event, Christy begins sets of side-to-side eye movements, sounds, or taps. After each set, you are guided to observe what comes to mind. Shifts in insight or changes in images, feelings, or beliefs about the event may occur. It should be noted that you can stop therapy at any moment if necessary. The sets of eye movements, sounds, or taps will be repeated until distress caused by the event decreases. EMDR therapy can be used as a standalone treatment or in conjunction with other forms of therapy offered through the Maxx Method.

To help paint you a picture of how EMDR therapy works, think of it like a cast for a broken bone. Unlike other forms of therapy, however, EMDR can be more uncomfortable than traditional treatments. It's important to be ready for possible emotional exhaustion afterward. To cope, you can create a relaxing playlist and plan some activities to unwind. Once the sessions are finished, take some time to recharge and decompress.

Who Should Use EMDR Therapy in Goodyear, AZ?

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EMDR therapy is something anyone can benefit from. It's not only reserved for people with extreme experiences or traumas. Even mild cases of anxiety and depression can be treated by a trained EMDR coach like Christy Maxey. When you remember something that reminds you of a bad experience, your body might react like it's in danger, even if it's not. This is a normal reaction, but if it keeps happening, it can make you feel really stressed out. With EMDR, you can heal and learn new ways to cope without having to talk about exactly what happened. This can help you feel better and live your life without over-worrying and ruminating on negativity.

If you're one of the many people who have experienced lackluster results from one or more EMDR sessions, it's crucial that you do not give up hope. In fact, many men and women come to Christy Maxey having had poor EMDR experiences. Thankfully, they soon realize how impactful and fulfilling the therapy can be for trauma. That's especially true when combined with other therapies like Inner Child Healing and Guided Visualization. Of course, EMDR therapy in Goodyear, AZ, isn't the best choice for every patient - after all, every person is different and responds to therapies in different ways.

To truly discover if EMDR therapy is the right choice for your mind and body, contact Christy ASAP to schedule your initial consultation. That way, you and Christy can get to know each other better and discover the best ways to promote long-term healing and well-being. With that said, patients choose EMDR treatments for many reasons. Some of the most common reasons for using EMDR therapy include the following:

  • Panic Attacks and Anxiety
  • PTSD (Post Traumatic Stress Syndrome)
  • Eating Disorders like Bulimia, Anorexia, and More
  • Trauma from Abuse and Violence
  • Abusive or Violent Relationships
  • Rest and Sleep Problems
  • Social Anxiety
  • Depression
  • Childhood Trauma and Abuse
  • Anger and Sadness
  • Fear of Speaking in Public
  • Betrayal and Grief
 Depression Therapy Goodyear, AZ

The Life-Changing Benefits of EMDR Therapy

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Though EMDR therapy is more popular than ever, many people are still unaware of its benefits and how life-changing the therapy can be for people who are stuck. If that sounds like you, keep these benefits in mind as you continue to research this amazing therapy choice.

Triumph Over Trauma

Triumph Over Trauma

Recovering from a traumatic experience can be extremely challenging, but EMDR therapy can provide a solution. Trauma can create triggers that make you feel like you're experiencing the event all over again. EMDR can help reorganize the thoughts, feelings, and experiences associated with the trauma so that you no longer feel controlled by it. While the effects of trauma may never completely disappear, EMDR can significantly reduce its impact on your life and enable you to live in the present without constantly reliving the past.

Enhance Your Mental Fortitude

Enhance Your Mental Fortitude

Achieving personal growth involves accepting one's identity, building self-esteem, and understanding the internal narratives that shape our daily experiences. EMDR and guided therapeutic processing can help create a peaceful, efficient, and confident setting for individuals to accept their past and move forward. This therapeutic process empowers individuals, providing them with the strength and courage to confront any obstacle that impedes their well-being.

Reshape Your Life

Reshape Your Life

During EMDR therapy sessions, traumatic events are broken down, enabling patients to gain a different perspective on negative events. This altered view can be as life-changing as the traumatic event itself, giving individuals greater control over how they adapt to the effects of trauma.

Overcome Circular Thinking

Overcome Circular Thinking

If you struggle with circular thinking patterns related to anxiety disorders, phobias, or generalized anxiety, EMDR therapy may be helpful. EMDR can assist you in overcoming these thought spirals by teaching you how to deal with your fears and worries without becoming overwhelmed by anxiety.

 Trauma Therapy Goodyear, AZ

Understanding the Phases of EMDR Therapy in Goodyear, AZ

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According to the EMDR Institute, there are eight phases in traditional EMDR treatment:

The EMDR Institute has identified eight phases of EMDR therapy. These are:

  • History and Treatment Planning
  • Preparation
  • Assessment
  • Desensitization
  • Installation
  • Body scan
  • Closure
  • Reevaluation
History and Treatment Planning

History and Treatment Planning

During the initial stage of Eye Movement Desensitization and Reprocessing (EMDR) therapy, Christy will conduct a comprehensive evaluation of your medical and emotional history and create a treatment plan. This stage involves discussing the particular issue that led you to seek therapy. You'll also identify behaviors and symptoms associated with the issues you're facing. Based on this information, Christy will develop a personalized treatment plan that outlines the goals to be addressed using EMDR therapy in Goodyear, AZ:

  • The Traumas or Events Causing Issues
  • Present-Day Problems and Traumas Causing Distress
  • Healthy Behaviors and Skills Needed for Long-Term Well-Being
Preparation

Preparation

During this phase, Christy will explain the theory of EMDR, how it is applied, and what you can expect during and after treatment. Christy will then teach you several techniques for relaxation so that you have the tools to calm down in the event of emotional disturbance.

One of the biggest goals of this first phase is to establish trust between you and your EMDR coach. While you don't have to go into great detail about disturbing memories, if you don't trust your therapist, you may not accurately report what is felt and what changes you are or aren't experiencing. If your goal is to please the therapist and say you feel better when you really aren't, no therapy in the world will resolve your trauma.

Assessment

Assessment

In this phase, you will be prompted to access each target in a controlled manner so it can be effectively processed. Processing does not mean talking about it. From there, Christy identifies different parts of the target to be processed. The first step is for you to select a specific image or mental picture from the target event (identified during Phase One) that best represents the memory.

You then choose a positive statement that you would like to believe. The statement should have an internal sense of control, such as "I am valuable/lovable/a good person/in control" or "I can achieve success." In some cases, when the primary emotion is fear, such as after a natural disaster, the negative thought could be "I am in danger," and the positive thought could be "I am safe now." "I am in danger" is considered a negative thought because fear is no longer necessary, but it is still present in the nervous system. The positive thought should reflect what is appropriate in the present moment.

During this phase, you will also identify negative emotions like anger or fear and physical sensations that you associate with trauma.

Desensitization

Desensitization

This phase of EMDR therapy in Goodyear, AZ, hones in on the disturbing sensations and emotions associated with your trauma and the ways that you respond to it. In doing so, patients often resolve similar events as well. The goal of this phase is to use sounds, taps, or eye movements with shifting focus until your subjective disturbance levels are lowered.

Installation

Installation

The goal here is to concentrate on the positive belief that you have identified to replace your negative belief(s). For example, you may have suffered child abuse in your younger years and hold the negative belief that you are powerless. Christy will help strengthen and install positive cognitions that reinforce the fact that you are in control, not the negative thoughts and emotions keeping you stuck.

Body Scan

Body Scan

Research into EMDR sessions indicates that physical responses to unresolved thoughts are common. After your positive cognition is fortified and installed, Christy will ask that you bring the original target event to the forefront of your mind. If she notices any additional body tension, those physical sensations are reprocessed. If you do not have any body tension or symptoms present when your original target event is brought up, your EMDR session is considered successful.

Closure

Closure

Typical EMDR sessions end with closure and a debriefing on what you can expect between your current and subsequent EMDR sessions. If necessary, Christy will provide calming techniques that you can use outside of therapy. This part of the EMDR process ensures that you leave Christy's office feeling better than you did at the beginning of the session.

Reevaluation

Reevaluation

This phase gives Christy insight into any other treatment plans that may be necessary for your healing and well-being. Like any type of sound therapy, reevaluation is critical in determining the success of your EMDR treatment over a period of time.

Reshape Your Life with EMDR Therapy from Christy Maxey

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Regardless of the events and trauma keeping you stuck, EMDR might be a viable solution for reclaiming your life. Christy Maxey provides patients with the safe space needed to do so. If you're ready to let go of past or present traumas and reclaim your love of life, EMDR therapy could be the first step on your healing journey. Contact our office today to learn more about the Maxx Method, EMDR therapy in Goodyear, AZ, EMDR online, and how Christy Maxey can help you defeat the inner demons holding you back.

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Latest News in Goodyear, AZ

A $1,600 water bill? Goodyear family says there must be a mistake

GOODYEAR, Ariz. — Reynaldo Jenkins Jr. was told his parents' water was going to be disconnected if the bill wasn't paid by Sunday.In a normal month, paying the water bill would be no problem, he said, standing outside their Goodyear home.But the March bill came in at $1,600.Jenkins's parents are 85 and 79. His father is battling colon cancer, his mother has Parkinson's disease. Jenkins said he moved in with them a few months ago to help care for them.But the $1,600 isn't exactly in the budget – neither...

GOODYEAR, Ariz. — Reynaldo Jenkins Jr. was told his parents' water was going to be disconnected if the bill wasn't paid by Sunday.

In a normal month, paying the water bill would be no problem, he said, standing outside their Goodyear home.

But the March bill came in at $1,600.

Jenkins's parents are 85 and 79. His father is battling colon cancer, his mother has Parkinson's disease. Jenkins said he moved in with them a few months ago to help care for them.

But the $1,600 isn't exactly in the budget – neither is the $400 bill that came in April.

And the Jenkins family is baffled by where all that water is supposedly going.

"The house would be flooded with water," Jenkins said, "you would have some water damage on the walls or any kind of sign."

Instead, the house is intact, the yard is dead or dying and the pool has been empty for years, Jenkins said. He sees no sign of any leak, either from the pipes leading to the house or inside of it.

According to the water bills reviewed by 12News, Goodyear is charging the family for the equivalent of over 100,000 gallons of water in March alone. Their previous bills rarely topped $70 for around 4,000 gallons.

"If there was a leak we would have seen water everywhere," Jenkins said.

Now, the Jenkins family is about $2,000 behind in their water bills after only two months. They said they can't afford to have a plumber out to check the house for a potential leak, much less pay off the water balance.

The City of Goodyear on Friday afternoon told 12News the Jenkins will get a reprieve and their water will not be shut off while the city investigates.

A city spokesperson sent a statement saying:

We understand that sudden spikes in utility bills can be alarming to residents. We are taking additional steps to look into why there are high usage readings at this residence by processing more detailed data which will identify whether there is a leak that the homeowner is unaware of. Until then, their water will not be shut off.

Goodyear has many resources to help residents identify potential leaks, including a free in-person water check from our water conservation team. We'll even provide a smart home water device to help catch leaks and monitor usage.

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Residents reveal ideas for future of Goodyear Ballpark area

Goodyear city officials recently bought more land around Goodyear Ballpark, and now they're taking input from residents about what should be done with the space.Christopher Baker, Goodyear's development services director, said at an open house last month that the city originally acquired the land around 2007.The city initially planned to build developments, such as hotels, office buildings and housing, around the ballpark. But after the Great Recession hit, some of that work was put on hold. The ballpark, however...

Goodyear city officials recently bought more land around Goodyear Ballpark, and now they're taking input from residents about what should be done with the space.

Christopher Baker, Goodyear's development services director, said at an open house last month that the city originally acquired the land around 2007.

The city initially planned to build developments, such as hotels, office buildings and housing, around the ballpark. But after the Great Recession hit, some of that work was put on hold. The ballpark, however, did get constructed, and there is currently 9,300 square feet of unused retail space in the area.

The city purchased the remainder of the land from private developers and owns all of the property immediately adjacent to the area surrounding the ballpark, Baker said.

The consensus:Goodyear may ask voters for first bond in nearly 20 years, forming group for fast-growing city

Baker added there is a demand for entertainment venues and more sit-down restaurants.

Three different plans were presented at the open house. They all consisted of different configurations of amenities such as single-family homes, multi-family homes, parks, restaurants and retail space.

Ballpark Village could be capable of supporting 37,000 to 75,000 square feet of retail space by 2030, Baker said. In addition, there is a shortage of 9,300 dwellings, emphasizing a need for both retail space and housing developments. Parking to support these amenities, as well as the additional 150,000 people who come to the ballpark during spring training each year, will also be necessary, Baker said.

New developments:6 new restaurants, a Potato Barn furniture store and medical facility opening in Goodyear

Terranique Nuness has lived in Goodyear since 2003. She remembers the city going from having four-way stops, to having traffic lights and gas stations. Nuness lives near the ballpark and struggles when getting caught in traffic during games.

In looking at the different plans, Nuness said she would prefer one of the plans where parking would be on the perimeter of the area to create less traffic. She was also concerned about the potential traffic that could be caused by drive-through restaurants, although none were mentioned at the open house.

Nuness would also like to see more nightlife venues in Goodyear. But instead of just bars, she said she wants to see a bowling alley or a roller rink.

"Not really drinking or anything like that but just something to do," Nuness said, of her entertainment ideas for Goodyear.

Baker said it's also important for the city to figure out how to balance open space with retail space. While there is a demand for retail space and entertainment venues, people also would like to see open space in the city.

Saundra Hayes, a Goodyear resident for 21 years, hopes to see outdoor space with everything else. She lives in the Estrella Mountain Ranch area but likes to come to city meetings to see what is going on and to offer her input.

"It's been long overdue. We've been waiting a long time to have stuff like this in the West," Hayes said.

She said she hopes to see restaurants that aren't common in Arizona, rather than the area's typical chain restaurants. She also wants to see new nightspots for teenagers and people in their 20s, as well as venues for concerts and plays.

SIHI, Graycor begin massive 4 million SF Camelback 303 in Goodyear

Leading real estate developer, manager and investor Sunbelt Investment Holdings Inc. (SIHI), along with general contractor Graycor Construction Company Inc., have debuted design plans for and started construction on Phase I of Camelback 303. The project initiates more than one-half-million square feet of fully speculative warehouse, distribution a...

Leading real estate developer, manager and investor Sunbelt Investment Holdings Inc. (SIHI), along with general contractor Graycor Construction Company Inc., have debuted design plans for and started construction on Phase I of Camelback 303. The project initiates more than one-half-million square feet of fully speculative warehouse, distribution and manufacturing space within SIHI’s 4 million-square-foot Camelback 303 Class A industrial park, within the Loop 303 Corridor in Goodyear, Arizona.

LEARN MORE: 724K SF Mission Park industrial project breaks ground in Buckeye

Camelback 303 Phase I totals 516,320 square feet in a single cross-dock building, located on the southeast corner of Camelback Road and Pebble Creek Parkway. Features of the new building include 40’ clear height, 89 dock-high and four drive-in doors, 190’ concrete truck courts, 70’ speed bays, clerestory windows to let in natural light, storefronts at three building corners, and 421 auto and 103 trailer spaces (expandable).

Phase I is designed for use by a single tenant or is divisible to three tenants.

“We are thrilled to kick off Camelback 303. This is the first in a series of benchmarks that will ultimately deliver millions of square feet of modern, new space to Phoenix’s industrial inventory,” said Sunbelt Investment Holdings President Todd Holzer. “Industrial demand in Phoenix is still strong with wide varieties of industries growing in the metro marketplace. The Camelback 303 master plan addresses those forces, providing numerous building configurations for a full range of users looking for modern, freeway-adjacent space in an industrial park setting.”

At completion, Camelback 303 is slated for up to 16 buildings ranging from 32,400 square feet to 1.25 million square feet. The development is part of the even larger PV|303 master planned business park, totaling 1,600 acres and offering 20 million square feet of industrial, office and retail space.

Camelback 303 sits less than one-half mile from a full diamond interchange at the Loop 303 and Camelback Road. It is just three miles from the interchange of the Loop 303 and Interstate 10, in a submarket that includes corporate neighbors UPS, REI, XPO Logistics, Dick’s Sporting Goods, Ball, Wolf/SubZero, ALDI and Mercedes-Benz.

“Sunbelt is a thoughtful and strategic developer,” said Rusty Martin, Graycor Construction Company’s Southwest Division General Manager. “We appreciate our long-standing relationship with the SIHI team and welcome the opportunity to build for them. This project, in particular, is significant both for its size and its modern characteristics and advantages. It is the right product at the right time, being delivered in one of the nation’s fastest growing industrial markets.”

Construction on Camelback 303 is underway now, with completion scheduled for first quarter 2024.

The architect for Camelback 303 is Butler Design Group. Graycor Construction serves as the general contractor. Andy Markham, Mike Haenel and Phil Haenel of Cushman and Wakefield are the project’s exclusive leasing brokers. For more information visit www.sihiproperties.com.

Goodyear takes next steps to make new downtown a reality

On Monday night, the Goodyear City Council took the next steps to make its future downtown a reality. The council unanimously approved the agreement between key partners of GSQ – the future downtown of Goodyear – and also approved plans that outline in greater detail what the project may look like.READ ALSO: ...

On Monday night, the Goodyear City Council took the next steps to make its future downtown a reality. The council unanimously approved the agreement between key partners of GSQ – the future downtown of Goodyear – and also approved plans that outline in greater detail what the project may look like.

READ ALSO: 5 of 10 fastest-growing Arizona cities are in the West Valley

“With each step we take in this project, our dream of an urban, walkable downtown becomes more of a reality,” said Mayor Joe Pizzillo. “This means so much to our residents, and we couldn’t do it without our partners from Globe Corporation.”

“The unanimous approval by the City Council last night gives Globe the green light to move forward with an exciting new mixed-use plan that will attract the very best retailers and restaurants to Goodyear,” said George Getz, Co-CEO of Globe Corporation.

This key plot of land includes approximately 150 acres in a prime location, stretching from I-10 to Encanto Boulevard and 150th Drive to Bullard Avenue. It’s located next to the most popular Harkins Theaters in the state and is what residents have referred to as the “old mall site” – a project that never happened due to the recession and changing market demands.

GSQ will provide a variety of uses, which will shape the evolution of our future downtown. Residents have longed for more restaurants and shopping – and they’ll get it at GSQ. In the middle of the site, Goodyear Way will continue from The Square in front of city hall through the middle of the GSQ site. There will be sit down restaurants, storefront shopping and entertainment all located along an open, walkable, main-street setting. While the exact types of restaurants and venues are still being determined, residents can expect unique concepts to complement the two already announced restaurants at GSQ – The Stillery and a yet-to-be-named “boozy brunch spot” – both overlooking The Square.

The portion of the Goodyear downtown project between I-10 and McDowell Road may feature additional shopping options and will be more automobile focused – including opportunities for auto dealerships.

The look and feel of GSQ will be just as important as what residents can do there. Visitors can expect to see high standards for architecture and landscaping to make this a prime and attractive destination in the city. Much like Goodyear Civic Square, GSQ is a people first design, that is attractive, welcoming and the place you want to be.

Public art has always been valued in Goodyear, and GSQ will include an art trail that further reinforces Goodyear’s desire to be the arts and culture destination in the West Valley. There will also be bike paths throughout the area.

People living in the vicinity will be a key part of attracting the types of popular restaurants and shops that residents have been asking for. When businesses decide whether to come to Goodyear, they want to be sure that there will be potential customers in close proximity. The project will include a variety of housing types on the north end, including townhomes and multi-family – creating a truly unique downtown neighborhood and mixed-use district.

In addition, the city of Goodyear and RG Land Partners (Globe Corp. & RED Development) have entered into an amended development agreement to share in the costs for the necessary public infrastructure needed for the project.

In the coming weeks and months, look for more announcements on businesses coming to GSQ with the next phase of development coming soon.

This walkable urban center fulfills the city’s dream of high-quality restaurants, shopping and entertainment, and is an extension of and complimentary to Goodyear Civic Square which opened last August.

Here’s how RED Development will transform the future of Goodyear

RED Development revealed today a joint venture with Scottsdale-based Globe Corp. to build GSQ, a new more than 150-acre mixed-use development set to transform Goodyear as the city’s premier cultural hub featuring an amalgam of dining, retail, residential, office, hotel and entertainment offerings.DEEPER DIVE: ...

RED Development revealed today a joint venture with Scottsdale-based Globe Corp. to build GSQ, a new more than 150-acre mixed-use development set to transform Goodyear as the city’s premier cultural hub featuring an amalgam of dining, retail, residential, office, hotel and entertainment offerings.

DEEPER DIVE: Here are the winners of the 2023 RED Awards

This latest development follows the Goodyear Civic Square at GSQ by Globe Corp. in partnership with the City of Goodyear that debuted last year with a new city hall building, two-story library, two-acre community park, office and retail space. Designed to complement the Civic Square, highlights of the new upscale mixed-use development include a gathering place with first-of-its-kind entertainment concepts, a mix of both high-end and fast-casual restaurants with sprawling patios along with an eclectic mix of big-box retail and specialty shops completed with multi-family residential, office space and hotel.

The joint venture will create a much-needed shopping, dining and entertainment destination in Goodyear, one of the fastest-growing cities in Arizona with a population that has increased by more than 45% in the past decade. The burgeoning city is home to over half a million residents within a 10-mile radius of GSQ, which is currently home to the No. 1 grossing Harkins Theatre in Arizona and several restaurants that are top U.S. performers.

RED has a longstanding history of developing and revitalizing downtowns, most notably with CityScape Phoenix, which played an integral role in converting downtown Phoenix to the lively urban core it is today. The company is also reinvigorating Paradise Valley with PV, the more than 100-acre redevelopment of the former Paradise Valley Mall. With a strong record of redefining communities, GSQ marks RED’s second West Valley development project with Prasada currently underway, the retail component of a 3,355-acre master-planned development, in Surprise.

“Collaborating with Globe Corporation to build on their impressive success with this project is something we couldn’t resist,” said Mike Ebert, managing partner at RED. “The City of Goodyear has also been an extraordinary partner and shares our vision in building a vibrant, upscale destination that will radically enhance how residents live, work and play in Goodyear.”

Construction on GSQ is slated to begin in 2024 with additional announcements expected to be made later this year.

“Entering this next phase of developing GSQ with RED is a great honor, we know their proven record of creating dynamic destinations combined with our family’s dedication to the community for the past 50 years will be instrumental in making it a Goodyear icon,” said George Getz, co-CEO at Globe Corp. “The magnitude of GSQ will be something that Goodyear has never seen before and will significantly shift the community with a coveted center in the heart of the city.”

“Our dream of a downtown is one step closer to becoming reality now that RED Development has partnered with the Globe Corporation to develop the area around Goodyear’s City Hall,” said Goodyear Mayor Joe Pizzillo. “We have all the right partners working together to create a very special walkable district for our residents—and the greater Southwest valley region—to enjoy as they bring quality shopping, dining, and entertainment to this area. This is a very exciting step in the development of GSQ.”

For additional information about RED Development, visit REDdevelopment.com and for more about Globe Corp., visit globecor.com.

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